Welcome to the tastes of Europe

Welcome to the Tastes of Europe, a campaign funded by the European Union Directorate-General for Agriculture and Rural Development (DG AGRI), to promote European food and beverage products with a Geographical Indication (GI). These include products with the PDO (Protected Designation of Origin) registration and PGI (Protected Geographical Indication) registration from each of the EU’s 28 Member States. GIs encourage diverse agricultural production, protect product names from misuse and imitation and help consumers by giving them information concerning the characteristics and benefits of GI products as a guarantee of authenticity, quality and safety, tradition and heritage.

April 16-19, 2016, European Commissioner for Agriculture and Rural Development, Mr. Phil Hogan will visit China, along with a delegation of 45 representatives from EU food and beverage companies. His visit coincides with the “Tastes of Europe” campaign, which promotes quality European food and sets up business opportunities between European food and beverage producers and Chinese companies. During their stay in China, they will also get a crash course in how to sell their high-quality products to Chinese consumers as well as how to comply with local market regulations.

Coinciding with Phil Hogan’s visit is the launch of the “European Restaurant Week” as part of the EU’s “Tastes of Europe” campaign, promoting quality European products ranging from ham, cheese, beef, grain, fruit, vegetables and wine to world markets. This year the “Tastes of Europe” campaign will be showcased by five high-quality European restaurants in Beijing to celebrate the quality and diversity of European cuisine. Chinese consumers can visit these top -notch restaurants to experience a wide range of delicious cuisine including dishes prepared by renowned chefs at Fiume (Italian Restaurant), Niajo (Spanish Restaurant), Brasserie FLO (French Restaurant), Paulaner Bräuhaus (German Restaurant) and The Georg (Danish Restaurant).

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Explore THE ‘TASTES OF EUROPE’

Discover the story behind some of the many unique European products and find out more about the quality, tradition and diversity of Europe’s agricultural products and foodstuffs.

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THE ‘TASTES OF EUROPE’ Experience

Try the various ‘Tastes of Europe’ at locations throughout Beijing and enjoy the cultural experience via the videos and games included on this website.

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HOW THE EUROPEAN UNION Ensures QUALITY

Through laying down strict requirements guaranteeing the standards of all European agricultural products and foodstuffs the European Union ensures the quality of its products.

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EXPLORE THE TASTES OF EUROPE

EXPLORE YOUR TASTE

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